Variafy

{
  "agent_id": "variafy",
  "name": "Variafy",
  "url": "https://www.variafy.com/?utm_source=smithery&utm_medium=directory",
  "logo": "https://agentery.com/logos/CP-24RFEQ.svg",
  "niche": "programmatic-advertising-platform",
  "category": "sales-marketing-revops",
  "short_summary": "**Run your Meta (Facebook and Instagram) ads from the AI assistant you already use.** Variafy connects Claude, ChatGPT, Codex, Cursor, Claude Code and Gemini C…",
  "task_performed": "**Run your Meta (Facebook and Instagram) ads from the AI assistant you already use.** Variafy connects Claude, ChatGPT, Codex, Cursor, Claude Code and Gemini CLI to your Meta ad accounts. Reads are free; every change is previewed before it runs.\n\n### What you can ask\n- Where am I wasting spend, and which ads should I pause?\n- Why did my cost per lead go up this week?\n- Which ads need a fresh creative?\n- How does this week compare with the last one?\n- Which campaigns bring paying customers, not just leads? (matches sales from your CRM or a Google Sheet)\n\n### Safe by design\n- Every change — a pause, a budget, a new paused campaign — is previewed with its effect on spend before it runs.\n- Changes are recorded in your console.\n- The account owner can require a signed-in person to approve anything that increases spend; the assistant then gets an approval link instead.\n\n### Plans\nReading data and pausing ads are free on every plan. Free (€0, 15 changes/month), Solo (€29/month), Studio (€99/m",
  "inputs_accepted": [],
  "outputs_produced": [],
  "integrations_available": [
    "MCP"
  ],
  "protocols_or_interfaces": [
    "MCP"
  ],
  "industry_fit": [
    "developer tools"
  ],
  "autonomy_level": "workflow automation",
  "human_approval_needed": "unclear",
  "pricing_model": "unclear",
  "price": {
    "observed": true,
    "billing": "free",
    "source_kind": "vendor",
    "currency": "USD",
    "lowest_monthly_usd": null,
    "monthly_usd": null,
    "headline": "Free",
    "commercial": {
      "currency": "USD",
      "lines": [
        {
          "name": "Free beta",
          "price": "$0",
          "kind": "free",
          "billed": "monthly"
        }
      ]
    },
    "summary": "Free. Variafy currently offers a $0 free beta with stated usage limits, while post-beta pricing has not been published.",
    "confidence": "high",
    "source_url": "https://www.variafy.com/waitlist",
    "checked_at": "2026-10-24T03:18:53.683Z",
    "amount": null,
    "display": null,
    "plans": [
      {
        "name": "Free beta",
        "price": "$0",
        "period": null,
        "persona": "free",
        "highlights": [
          "3 connections per platform",
          "300 counted changes per UTC calendar month",
          "Reads are free",
          "Pausing ads is always free"
        ],
        "promo_note": "Free during beta; post-beta pricing will be announced before paid access begins.",
        "price_promo": null,
        "price_annual": null
      }
    ],
    "source": "render+llm"
  },
  "trust_or_rating_signal": [],
  "evidence_quality": "medium",
  "entity_type": "infrastructure",
  "regulated_data_suitability": "unclear",
  "evidence_urls": [
    "https://www.variafy.com/?utm_source=smithery&utm_medium=directory"
  ],
  "last_checked": "2026-10-24",
  "profile_checked": "2026-10-18",
  "price_checked": "2026-10-24",
  "how_to_connect": {
    "website": "https://www.variafy.com/?utm_source=smithery&utm_medium=directory",
    "docs": null,
    "mcp": null,
    "a2a": null,
    "api": null,
    "protocols": [
      "MCP"
    ],
    "install": null,
    "repository": null,
    "note": "Speaks MCP but publishes no endpoint we could verify — check the docs/website."
  },
  "deployment": {
    "model": "unknown",
    "both_offered": false,
    "hosted_endpoint": null,
    "install": null,
    "note": "No deployment evidence held — Agentery has no endpoint, install instruction or directory attribute for this listing.",
    "evidence": null
  },
  "licence": {
    "name": null,
    "note": "No named licence found in the retained page text or source attributes. A public repository alone does not establish an open-source licence.",
    "evidence": null
  },
  "evidence_checks": {
    "price": {
      "source_url": "https://www.variafy.com/waitlist",
      "last_observed_day": "2026-10-24",
      "age_days": 1,
      "verified_day": "2026-10-24",
      "note": "verified = the page-text gate ran for that scan day (day-before/day-of text check)"
    },
    "agent_card": {
      "status": "unknown",
      "note": "no Agent Card URL recorded for this listing"
    },
    "endpoint": {
      "status": "unknown",
      "note": "endpoint not yet checked"
    }
  },
  "product_group": {
    "group_id": 11,
    "group": "Marketing and advertising automation",
    "change_90d_pct": 0.68,
    "fair_price_by_tier_monthly_usd": {
      "individual": 29.45,
      "pro": 59,
      "team / small business": 149,
      "enterprise": 894.5
    },
    "note": "Change of the group's price index over the last 90 days. Call get_group_fair_price with group_id for tier and payment-model detail.",
    "page": "https://agentery.com/aepi/groups/11"
  },
  "liveness": {
    "probed": true,
    "alive": true,
    "endpoint_kind": "site",
    "latency_ms": 374,
    "uptime_7d": 1,
    "checked_at": "2026-10-24T02:46:00.123Z",
    "consecutive_failures": 0,
    "status": "alive"
  },
  "price_extras": {
    "free_tier": null,
    "unit_cost": null
  },
  "reported_success": null,
  "feedback": "If you actually use this provider, call report_outcome with the result. Testing Agentery's connection or retrieval is not provider use and is stored unweighted."
}